David Lee King |
| Posted: 07 Mar 2011 08:00 AM PST 
1st Bank had some large advertisements up in the airport, giving away free ebooks (see the pic in this post – this was one of two signs I saw). All you needed was a smartphone with a QR Code reader – aim and read the code, and you were directed to download a free ebook (there was also a button to open a new banking account). Pretty ingenious, if you ask me. Just guessing here, but I’m pretty sure the only books I saw were “free” out-of-print classics. For most people – people who are stuck at the airport with nothing much to do – what a cool idea! Give em a book (even if it’s freely available online), and brand it as your business. How can this work for a library? Why not copy this idea? Use a QR Code, put up a sign at the mall or the grocery store, and offer a “free” ebook (maybe something legally free from Project Gutenberg). Send the user to a mobile webpage, branded as your library – with a link to the ebook, and some info about your other cool services. In essence, it looks like the library is giving away a free ebook – that works with multiple ereaders! Even those pesky Amazon Kindles that don’t play well with libraries. Share:         Related Posts
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A couple weeks ago, I saw a pretty cool idea at the Denver International Airport, and thought it could be adapted to libraries.
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